Community over Audience: Measurable ROI & CQLs | Ep. 30 w/Yurii Lazaruk (Community ROI)
Update: 2025-12-10
Description
Most teams confuse audience with community. Yurii Lazaruk explains the difference (one-to-many vs. many-to-many) and maps a measurable framework for community’s impact on support, product, marketing, and sales—including Community-Qualified Leads that move members into the right offer at the right time. We get into avoiding “fandom” traps, when to build audience first, why intentional facilitation matters, and a simple habit to start today: one real conversation a day.
You’ll learn:
- How to design for member-to-member connection (not just broadcasts)
- Metrics that matter: ticket deflection, feature input/beta, UGC/advocacy, CQLs tied to revenue
- When audience precedes community—and the role of a community manager
- Tactics to avoid echo chambers and spark diverse, useful dialogue (ask better questions)
- A practical cadence founders can sustain without burnout
Connect with Yurii
• LinkedIn: https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
• Email: yuralazaruk@gmail.com
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
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